Volunteer Spotlight: Lisa Lewis, CPS Energy – Social U Chair

Lewis_Lisa-vLisa Lewis
CPS Energy

About the Company: Lisa Lewis is Vice President of Corporate Communications & Media Relations for CPS Energy, the nation’s largest municipally owned energy utility providing both natural gas and electric service in and around the seventh-largest city in the nation. Lewis joined CPS Energy’s Marketing team in 2001, and manages internal and external communications, corporate responsibility, branding and social media. Before joining CPS Energy, Lisa worked in the advertising industry with service-industry clients from healthcare to transit.

About the Program: The Social Media Committee works to deliver quality instruction in social and digital media marketing for non-profit and corporate marketing/PR tacticians, and small- to mid-sized business owners, executives and managers who utilize social media or are interested in trends and tactics and how they affect profitability. Social U is a social media university for savvy marketers and features instruction, discussion and networking among local thought, strategy and implementation leaders in social and digital media as well as an interactive social media experience on event day.

Personally Speaking: Lisa, who sits on the North SA Chamber board of directors, says, “Social U has created great interaction among communications professionals across our city.” Lisa says she enjoys the discussion at events and committee meetings, “I have the pleasure of working with great communicators: lifelong pros, bright young hotshots, brand experts – among the volunteers and the Chamber staff.” Lisa explains that most marketers are still learning when it comes to digital and social media, and she says, “Social U is a great forum for this type of professional education.”

The Winston School San Antonio launches new brand before school starts

TWSSA_Square_cmykhe Winston School San Antonio (WSSA) has completed a branding process. Sue Borst of Borst Marketing led focus groups, researched past WSSA logos and other private school brands to develop an eye-catching graphic for all collateral, new uniforms and signage beginning on August 1, 2013.

Eagle-HeadIn addition to this brand, a new Eagle logo was created. The process included a WSSA student competition. Elements of winning student’s submissions can be found in the Eagle graphic created by UTSA student, David Morales. Booster Club and athletics wear will sport this design. Dr. Charles J. Karulak, Headmaster, commented, “We were very excited about David’s design for our new brand. It was exactly what we were looking for in a mascot and captured the creativity from our students.”

About WSSA
The Winston School San Antonio offers a personalized college preparatory education for students with average to high potential and identified learning differences. A Winston School graduate is confident, well-rounded and a lifelong self-advocate. Located in the medical center at 8565 Ewing Halsell, WSSA also serves as a research center and educational resource for South Texas on learning disabilities. WSSA partners with local universities to train teachers, health and medical professionals and others who interact with persons with learning disabilities such as dyslexia, neuro-processing differences, ADD, ADHD and more.