The Winston School San Antonio launches new brand before school starts

TWSSA_Square_cmykhe Winston School San Antonio (WSSA) has completed a branding process. Sue Borst of Borst Marketing led focus groups, researched past WSSA logos and other private school brands to develop an eye-catching graphic for all collateral, new uniforms and signage beginning on August 1, 2013.

Eagle-HeadIn addition to this brand, a new Eagle logo was created. The process included a WSSA student competition. Elements of winning student’s submissions can be found in the Eagle graphic created by UTSA student, David Morales. Booster Club and athletics wear will sport this design. Dr. Charles J. Karulak, Headmaster, commented, “We were very excited about David’s design for our new brand. It was exactly what we were looking for in a mascot and captured the creativity from our students.”

About WSSA
The Winston School San Antonio offers a personalized college preparatory education for students with average to high potential and identified learning differences. A Winston School graduate is confident, well-rounded and a lifelong self-advocate. Located in the medical center at 8565 Ewing Halsell, WSSA also serves as a research center and educational resource for South Texas on learning disabilities. WSSA partners with local universities to train teachers, health and medical professionals and others who interact with persons with learning disabilities such as dyslexia, neuro-processing differences, ADD, ADHD and more.