Security Service Federal Credit Union (SSFCU) has received a Best Practice Award in the category of Business Development from CU Direct (www.cudirect.com), the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry. The award was presented during the Credit Union Service Organization’s (CUSO’s) annual credit union lending and marketing conference, held in May in Las Vegas, Nevada.
The proven sales philosophy for SSFCU’s indirect lending department has evolved into a sales-centric culture focused on delivering superior service throughout the application, decision and funding process. For example, SSFCU’s indirect lending department can receive an application, underwrite the loan, receive the loan package, process and fund the loan the same business day, all in a paperless environment.
“Our success lies behind the fact that our business model is both sustainable and replicable, contributing to our ongoing growth,” said Charles Goss, SSFCU’s executive vice president and chief lending officer. “We spend a lot of time training and coaching our loan officers in their communication skills. This leads to our being better able to assess and address dealer needs, as well as accurately identify trends, both negative and positive.”
“We greatly appreciate the work and dedication our credit union partners put into their lending programs,” stated Tony Boutelle, president and CEO of CU Direct. “Their accomplishments provide insight to the strategies and best practices that will contribute to the overall success of our credit unions’ loan programs.”
SSFCU has made significant strides in service capabilities to both dealer customers and members acquired through indirect lending channel. This, in combination with targeted product offerings, has resulted in excellent growth for the credit union. With the focus centered on developing new and enhancing existing dealer relationships, indirect lending booked $2.2 billion in 2011, $2.67 billion in 2012 and $2.9 billion in 2013. During the first four months of 2014, $1.054 billion has been funded, compared with the first four months of 2013 of $840 million. The credit union recently passed the $5 billion mark in indirect auto loans.
“According to the most recent reports, SSFCU funds one out of every four cars within the San Antonio area,” said Danny Lane, vice president, indirect lending. “We see our business growing steadily since our expansion into Colorado and Utah.”
About Security Service Federal Credit Union
Security Service Federal Credit Union offers competitive, affordable financial products and services designed to meet the needs of its members. Headquartered in San Antonio, Texas, Security Service is an industry-leading financial institution with $7.9 billion in assets and 70 locations in Texas, Colorado and Utah. The credit union is among the top 10 credit unions in the nation. Security Service strives to be America’s best credit union and provides the true benefits of credit union membership with financial services of the highest quality and value. Learn more at www.ssfcu.org or call 1-800-52-SSFCU.