Tiffany Stevens, REALTOR® with Phyllis Browning Company, was recently featured in REALTOR®Mag, the official magazine of the National Association of REALTORS®. In the publication’s article “Going it Alone” spotlighting single homebuyers, Stevens explained why the relationship between real estate professionals and their single clients can be especially strong: “Buying and selling real estate and moving is already a highly emotional process. If you’re doing it alone, it can be scary and stressful. I keep that in mind when working with my single clientele, so that they never feel like they are completely alone in the process.”
Nearly a quarter of the country’s homeowners go through the house-hunting and -selling process alone. With a lifestyle including frequent job and status changes, members of this segment are likely to encounter more frequent real estate needs throughout their lifetime—thus proving to be an important client base to REALTORS®, especially those who can connect to them on a personal level early in their homeowning phase.
Stevens also shared a key tip for reaching this demographic: a regular presence on Facebook, including her popular Friday local events posts. Realizing that singles are likely social and looking to meet others, these particular posts make current and potential clients in this demographic feel she’s “more connected and really know[s] the community.”
For more than 25 years, Phyllis Browning Company has served buyers and sellers of high-quality real estate in the greater San Antonio area, the Hill Country, and throughout South Texas. A key component of this dedication includes serving as a source of knowledge and information, whether specific to ranches, luxury high-rise condominiums, historic gems, or Hill Country properties—or to the market as a whole. Stevens’s approach also aligns with the company’s belief in forming genuine relationships with clients and building on those over the years. Phyllis Browning Company continues their commitment to being The Very Best in service, ethics, technology, information, and community. Find a REALTOR® and view current listings at www.phyllisbrowning.com.